Radical Reuse @ the Disruptive Innovation Festival

The 5th annual Disruptive Innovation Festival curated by the Ellen MacArthur Foundation  is the place where new conversations are sparked together with a global audience on accelerating the transition to the Circular Economy.

Join Gene Homicki CEO & Co-founder of myTurn.com, pbc, Cynthia Reynolds  of myTurn Premier Partner  SmartUse.global, and Babette Porcelijn, author of The Hidden Impact for  a session on “Radical Reuse: Impacts, Technology and Opportunities.”


Technology is disrupting how we consume products leading to radical reuse and lower environmental impacts. Economic analysis suggests smaller loops, such as maintenance and reuse, hold the greatest potential for value creation in a circular economy. Research indicates that product consumption—when accounting for full life cycles—is among the most unsustainable of human activities. Technology allows stakeholders of all types to not only rent and share products, but also to collaborate and connect within (and across) sectors to optimize physical asset utilization. This radical reuse can increase profits, improve access to products, while simultaneously reducing consumption, waste, and socio-economic pressure.

Cynthia Reynolds will bring her expertise in the Circular Economy to our discussion on the opportunities available for place-based-innovation and connecting stakeholders, and we’ll all be discussing with:

  • Innovative business models for new and existing businesses supporting Products-as-a-Service
  • Public/private collaborations – with Products-as-a-Public-Utility
  • Networks and Clusters with B2B & B2C marketplaces
  • and much more
If you’d like to submit questions before the session and would like a reminder to attend, please let us know: